Public reading and writing service announcement no. 554:

Standard

Words like “synthesize,” “synergize,” “utilize” or any “ize” for that matter, do not make your writing more magically delicious. They do not make you sound bolder, cooler, smarter or more interesting. But they do make you sound lamer and cheesier.
So please don’t sprinkle these words throughout your compositions like so many pieces of Lucky Charms. They’re plastic, artificial, crappy little colored marshmallows–not gold nuggets.

And they rot your brain. Or at least your teeth.

Signed,

One cranky writer

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